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MERCHANDISE 7X History Oasis Few tales stir more intrigue than the enigma of Coca-Cola's original 1886 recipe and its mysterious ingredient, "Merchandise 7X." This elusive component, far from being an incidental constituent, forms the bedrock of Coca-Cola's secret formula.A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Kindle Edition by Frederick Allen (Author) Format: Kindle Edition 4.4 332 ratings See all formats and editions Kindle $2.99 Read with Our Free App Hardcover $22.00 36 Used from $3.59 5 Collectible from $14.00
The long story of Coke's secret formula begins with Pemberton, a veteran from Georgia who emerged from the Civil War with a morphine addiction. Hoping to cure his ailment, he dreamed up Pemberton's French Wine Coca, a brew that included kola nut and coca wine.Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - October 27, 2015 by Frederick Allen (Author) 4.4 332 ratings
Combing through the archives of Coca Cola, Atlanta, and referencing detailed documents, he traces the lives from Doc Pemberton, to Candler family and then in absolute detail about Bob Woodruff, comes with a 300 page tome giving out how and what of one of the iconic brands in the world - coca -cola.
Coca-Cola claims its formula is the "world's most guarded secret." The recipe, the company says, is now kept in a purpose-built vault within the company's headquarters in Atlanta. Courtesy:The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen Book details Book preview Table of contents Citations About This Book A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly ). A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen Open Road Media, Oct 27, 2015 - Business & Economics - 510 pages A "highly Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Show full title By Frederick Allen 3.5 / 5 ( 18 ratings ) About this ebook A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). kceI7D.